At first, WeWork was a small operation, with a single location in a SoHo loft. But as the company grew, so did its ambitions. Neumann, a charismatic and confident leader, had a vision for a global network of WeWork locations, where people could work, socialize, and live in a vibrant, community-driven environment.

In 2022, a new limited series premiered on Apple TV+, based on the rise and fall of WeWork. The show, also called "WeCrashed," stars Jared Leto as Adam Neumann and Anne Hathaway as Rebekah Neumann, Adam's wife. The series is based on the book of the same name by former WeWork executive Mark Tolusky and reporter Olivia Locher.

But beneath the surface, problems were brewing. WeWork's business model was flawed, with the company hemorrhaging money as it expanded rapidly. The company's expenses were high, and its revenue growth was slowing. Meanwhile, Neumann's leadership style was becoming increasingly erratic, with reports of lavish spending and a culture of excess.

The promotion was a clever move by Apple, designed to attract new viewers to the platform. By offering a free, ad-free experience, Apple aimed to showcase the quality and exclusivity of its original content.

The show explores the highs and lows of WeWork's journey, from its early days as a scrappy startup to its catastrophic implosion. Through interviews with former employees, investors, and Neumann himself, the series offers a nuanced and often shocking look at the company's inner workings.