Make sure to mention that FLAC is part of the Free Lossless Audio Codec family and supported in many platforms. Also, it's part of the Matroska format in container files like MKV.
Next, the history of FLAC. When was it developed? I remember it was around the early 2000s, perhaps in 2001? Maybe by Josh Coalson? I need to verify that. Including that adds credibility. Then, explaining how it works technologically: lossless compression algorithms, maybe some details on entropy coding or differential encoding. But not too technical, since the audience might be general.
Avoiding copyright infringement points: since FLAC is open-source and royalty-free, that's an advantage. Noted in the essay as a benefit for widespread adoption.